--- title: "Retirement Clearinghouse’s Logo is Changing: Here’s Why" description: RCH CEO Spencer Williams explains the rationale for moving to a new corporate logo for Retirement Clearinghouse. image: http://blog.rch1.com/hubfs/Set_Up_Images/Consolidation_Corner/Logo_Change_Animation%20v4.gif --- [![Retirement Clearinghouse Logo](https://blog.rch1.com/hs-fs/hubfs/raw_assets/public/Retirement_Clearinghouse_May2022/images/logo.png?width=1000&height=648&name=logo.png "Retirement Clearinghouse Logo")](https://rch1.com/) [Privacy Policy](https://securities.rch1.com/common/PrivacyStatement.pdf) [Sponsors/Service Providers](https://rch1.com/plan-sponsors) [Individuals](https://rch1.com/individuals) [Login](https://rch1.com/#) - [Home](https://rch1.com/home-page) - [Individuals](https://rch1.com/individuals) - [Individuals Home](https://rch1.com/individuals/individuals-home) - [Who is RCH?](https://rch1.com/individuals/who-is-rch) - [Why Does RCH Have My Retirement Savings?](https://rch1.com/individuals/why-does-rch-have-my-retirement-funds) - 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[Careers - Job Opportunities](https://rch1.com/company/careers) - [Our Benefits](https://rch1.com/company/our-benefits) - [The RLJ Companies](https://rch1.com/company/the-rlj-companies) - [News & Information](https://rch1.com/news) - [News](https://rch1.com/news) - [Press Releases](https://rch1.com/press-releases) - [Thought Leadership](https://rch1.com/thought-leadership) - [Consolidation Corner Blog](https://rch1.com/blog) - [Consolidation Corner Channel](https://rch1.com/consolidation-corner-channel) - [Events](https://rch1.com/events) - [Auto Portability](https://rch1.com/auto-portability) # Retirement Clearinghouse’s Logo is Changing: Here’s Why #### [By Spencer Williams](https://blog.rch1.com/blog/author/spencer-williams) | January 3, 2017 ![Retirement Clearinghouse Updated Logo Change](http://blog.rch1.com/hs-fs/hubfs/Set_Up_Images/Consolidation_Corner/Logo_Change_Animation%20v4.gif?width=200&name=Logo_Change_Animation%20v4.gif "Retirement Clearinghouse Updated Logo Change")Beginning today, and in the coming weeks ahead, Retirement Clearinghouse will be rolling out our new corporate logo, as part of the ongoing evolution of our retirement savings portability services. **Reasons for the Change** Since February 2013, when we [announced our rebranding to Retirement Clearinghouse (RCH)](https://www.rch1.com/press-releases/rolloversystems-re-brands-as-retirement-clearinghouse), we’ve had a singular focus on offering retirement savings portability solutions that 1) minimize cashout leakage and 2) move retirement savings forward when participants change jobs.  Our goal has been nothing short of revolutionizing the processes that occur for retirement savers, post job-change.  [RCH’s services](https://www.rch1.com/institutions-plan-sponsors) have been [proven successful in reducing leakage by over 50%](https://info.rch1.com/brg-white-paper), and since 2013 we’ve invested considerable time and energy in bringing [auto portability](https://www.rch1.com/thought-leadership/detail/rch-makes-auto-portability-frequently-asked-questions-available) to America’s defined contribution system.  [Auto portability](https://www.rch1.com/thought-leadership/detail/rch-makes-auto-portability-frequently-asked-questions-available) is a game-changer.  Using electronic records matching, auto portability will automatically locate a small-balance, separated participant’s new retirement savings account and move their retirement savings forward, consolidating their savings in their current employer’s qualified plan.  With portability becoming the easiest choice for participants, auto portability will dramatically increase the retention of small-balance retirement savings and increase retirement security for millions of Americans.  Participants, plan sponsors and service providers will all benefit greatly from auto portability, as our [Auto Portability Simulation (APS) model](https://www.rch1.com/news-and-announcements/press-releases/dynamic-simulation-shows-auto-portability-can-add-115b-to-americans-retirement-savings-over-the-next-generation) has demonstrated. In 2017, we fully expect that the process of implementing auto portability will begin to make significant progress.  As such, RCH’s corporate branding should reflect that.  Our new logo includes elements that convey our position as the “utility” at the center of auto portability’s electronic records matching process, ensuring that retirement savings move forward efficiently and effectively, as participants change jobs. Effective immediately, our corporate website ([www.RCH1.com](http://www.RCH1.com)) reflects the new RCH logo.  **Looking Ahead** By the end of the first quarter 2017, all of our corporate branding, including all letters and statements will adopt the new logo.  Our subsidiaries – RCH Securities and RCH Shareholder Services – will also transition to new logos. As always, RCH will continue to deliver the highest levels of service to our plan sponsors, their participants, our accountholders and our service provider partners.  We’re excited about the opportunities that 2017 will bring, and we’re deeply grateful to all of our partners. Should you have any questions, please contact RCH at (866) 827-9608. [Back](https://blog.rch1.com/blog) [![Retirement Clearinghouse An RLJ Company](https://blog.rch1.com/hs-fs/hubfs/raw_assets/public/Retirement_Clearinghouse_May2022/images/footer_logo.png?width=1000&height=648&name=footer_logo.png "Retirement Clearinghouse An RLJ Company")](https://rch1.com/) 1916 Ayrsley Town Boulevard Suite 200 Charlotte, NC 28273 - [Individuals](https://rch1.com/individuals) - [Plan Sponsors](https://rch1.com/plan-sponsors) - [Auto Portability](https://rch1.com/auto-portability) - [Company](https://rch1.com/company) - [News & Information](https://rch1.com/news) - [Mission](https://rch1.com/company/mission) - [Careers](https://rch1.com/company/careers) - [Contact Us](https://rch1.com/contact-us) - [Logins](https://rch1.com/#) - [Disclosure Central](https://rch1.com/individuals/learning-center/resources-%26-downloads) - [Do Not Sell or Share](https://blog.rch1.com/blog/retirement-clearinghouses-logo-is-changing-heres-why#decline-cookies) - [My Personal Information](https://blog.rch1.com/blog/retirement-clearinghouses-logo-is-changing-heres-why#decline-cookies) - - - Individuals should consult their tax advisers or legal counsel for advice and information concerning their particular situation. Retirement Clearinghouse does not give legal, investment, or tax advice. IRA account fees and product information provided by Retirement Clearinghouse, LLC is subject to change without notice at the discretion of the IRA Provider. RCH Shareholder Services is a wholly owned subsidiary of Retirement Clearinghouse, LLC and a registered transfer agent with the U.S. Securities and Exchange Commission. © 2026 Retirement Clearinghouse, LLC. This site is directed at, and made available to, persons in the U.S. and Puerto Rico. [Sitemap](https://rch1.com/sitemap)